PRODUCT LABELS & LABEL PRINTING
Due to constant growth of production volumes and consumer markets label printing technologies have actually been intensively developing over the last decades. Struggling to bring in client attention manufacturers carefully design attractive item labels for newly produced and existing items.
Product labels are essentially pieces of paper, plastic, material or other material containing textual or graphic info about an item. Item labels notify the consumers of the nature of an item defining product and manufacturer information, production and expiration dates, components, customer support info and other information which the producer deems suitable and essential to offer.
Item labels have a set of essential functions and serve for:
that includes item details and brand name identity components, such as colors, fonts, logos, and so on;
Packaging or sealing of a product
Specific product labels types, e.g. diminish sleeve labels utilized for bottles, serve a double function offering information and a protective seal for extra security;
Promotion and market promo
Item labels can increase or reduce product popularity. That is why product labels are carefully developed to suit the target market.
Evidence of a product credibility
Elaborate and hi-tech product labels consisting of holographic images, barcodes, DataDot innovations and other graphic, chemical and optical components guarantee security versus imitations;
Apart from optional attributes there is a variety of official requirements set in relation to product labels by appropriate laws and regulations inning accordance with the kind of item. Thus, inning accordance with general practice, food product labels should contain precise info on the native land, producer, components, nutritive residential or commercial properties, production date and life span of a product.
Label printing technologies vary according to label design, colors, materials, required output as well as offered budget plan. The following printing methods are frequently utilized for label printing:
Balanced out printing (lithography)– a standard top quality and reasonably economical label printing approach commonly used for a big-volume production where images are moved from metal or polymer plates to rubber blankets then to the printed surface area. The time-consuming set-up process makes offset label printing approach inappropriate for rush orders;
Digital printing– a label printing method analogous to balance out printing where electrostatic rollers are utilized instead of printing plates. Unlike offset printing digital label printing method is utilized for short-run and quickly changing orders;
Flexographic printing – a flexible label printing option for fast printing, appropriate for a broad spectrum of products and defined with a high runnability especially in case of big solid locations. Flexography ends up being very cost-effective when applied in mass production;
Gravure printing– a special high-speed label printing technique for printing of long-run orders. Gravure presses and cylinders print on big rolls of paper which are then cut according to the needed dimensions. Gravure printing allows for special printing effects such as metallic elements. This label printing method is defined with a remarkable quality but can just be financially practical if used for high-volume production due to high expense of printing cylinders;
Silk-screen printing – a label printing method permitting to create tactile texturized images;
Relief printing– a printing approach allowing for a detailed elaboration of images, fantastic for creation of bright vibrant and sharp photos.
Label products and product labels printing methods depend greatly on the nature of items, order volume and set budget plan. The existing range of printing indicates enables discovering the very best worth for money solution.